BASICS & BESPOKE. A STORE WITH STORIES AND STYLE.

Pascal Zimmer's world is wide. It's diverse, it's simple yet classy, it's to the point. Don't expect empty smalltalk or anything mainstream, when you talk, work or visit him in his store, just be ready for "something else". Besides his own construction business and training academy (he had worked as coach of the national judo team in the past), both hosted in a former dairy factory in Bettembourg near Luxembourg, the entrepreneur celebrates his passion being a retailer in midtown. Just a few steps away from the Grand Ducal Palace the qualified engineer (construction technician to be exact) and architect runs a store that unites style, sensibility and passion for beautiful things: Basics & Bespoke. The hostess of this heaven for real gentlemen (and women who look for those) is Christine, who manages the store with love and her sound experience in fashion.

At 9, Rue de la Boucherie true aesthetes and connoisseurs will find more than just some fashion or accessories mainly for men, but also women who find it stimulating to add some male elegance by wearing opulent cufflinks or elegant bow ties Venetian style of the 19th century to their wardrobe. It's about true quality, timeless styles, classics with heritage and a "raison d'être". Tailor made suits or shirts are created in collaboration with French or British fashion ateliers like Daniel Mare de Paris and Henry Poole & Co or Scabal (London). Gentlemen will find knee socks from Italy, silk ties from Como and hand sewn shoes made of French Leather. Pascal also designs limited edition pieces himself in collaboration with those classic tailor houses on Savile Row, London's most famous suiting street. And be sure he is ready to tell you the story behind the design, it's form and function and why this piece is a must-have that will last almost forever. Always see a visit at Basics & Bespoke as an invest in yourself, in any case.