Success Stories. To make an example.

I am proud to call the following companies and independent creatives my clients:

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LEAD PR & MEDIA I LUXEMBOURG, EUROPE, WORLD

STRATEGY, EXECUTION, CLASSIC PR AND MEDIA RELATIONS, PUBLIC AFFAIRS, AGENCY STEERING, TEAM LEAD PR

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MARKETING SUPPORT, EDITORIALS

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CORPORATE PR SUPPORT

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PR CONSULTING & COMMUNICATIONS SUPPORT, EDITORIALS

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PR AND EDITORIALS, MAGAZINE, ONLINE COMMUNICATIONS

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ADVERTORIALS, PR SUPPORT

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MULTIPLE PROJECTS - RANGING FROM PR, COMMUNICATIONS, SALES, ARCHITECTURE, FASHION, BOOKS …

… and some more concrete work examples and results:

Designer Elena Villa presenting her Luxembourg ring to Prime Minister Xavier Bettel during the PR Event

Designer Elena Villa presenting her Luxembourg ring to Prime Minister Xavier Bettel during the PR Event

PR Launch including Event

Client: Jewellery Designer Elena Villa

In February 2019 I was asked and happily agreed to launch a very special ring that designer Elena Villa from Trier, Germany, has created especially for Luxembourg. The handmade piece of jewellery is a true homage to the Grand-Duchy and sold at the Luxembourg House, rue de l’Eau. The amount of 5 € of each ring goes to the humanitarian organisation “nestwärme Luxembourg”. Its president, Michelin-starred chef , Lea Linster, was present at the PR Launch Event and even Prime Minister Xavier Bettel stopped by to inspect the ring personally.

Press Coverage in Luxembourg:

  • Luxemburger Wort print & online

  • Lëtzebuerger Journal

  • Tageblatt

  • Kachen

  • City Savvy Luxembourg

  • Delano

  • Télécran

  • Revue

  • City Magazine

  • Femmes

  • Jeanette

  • Volksfreund & Wochenspiegel (Trier, Germany)

Architect: Jo Lorang I Project: Maison Kockelscheuer Interieur: Reed & Simon I Art: Robert Brandy

Architect: Jo Lorang I Project: Maison Kockelscheuer Interieur: Reed & Simon I Art: Robert Brandy

PR Strategy, Brand Cooperations & ongoing Support

Client: Architect Jo Lorang

In February/March 2019 I got the chance and trust to develop a PR strategy for architect Jo Lorang in Luxembourg. First mission was to generate press images of an excellent quality accompanying a PR release in order to place his latest work reference in the relevant media and drive attention to his bureau d’architecture and its projects. In collaboration with the design furniture retail store Reed & Simon, Hästens (bed), Villeroy & Boch (tableware) and art loans by Armand Wagner (iconic works by Robert Brandy) we’ve realised a big PR shooting in a contemporary private house Jo Lorang built for the family Arendt-Baus in Luxembourg.

Press Coverage in Luxembourg with a focus on Special Interest Media:

  • Archiducs

  • Paperjam

  • Wunnen

  • Luxemburger Wort in cooperation with OAI, Order of Architects and Consulting Engineers

Several Press Texts on https://press.visitluxembourg.com/de

Several Press Texts on https://press.visitluxembourg.com/de

Copywriting & Translation

Client: Luxembourg for Tourism (LFT)

LFT is the national tourism agency of the Grand Duchy of Luxembourg with the goal to develop and promote the country, its regions, cities, culture and nature to locals as well as visitors. Since December 2018 I am supporting the PR team regularly. Besides texts for the website I developed several documents around ITB, the global trade show for tourism in Berlin:

  • All press texts for the PR kit (German & English)

  • Different invitations for press, special guests and officials (German & English)

  • Radio spots for several radio stations in Berlin to promote Luxembourg and its presence at ITB (German)

  • Posts for Social Media (LinkedIn, English)